Chelsea are well placed to agree a lucrative front-of-shirt sponsorship deal if they qualify for the Champions League this season, sources have told AntephTrends .
The Premier League side have played without a primary shirt sponsor throughout the current campaign after their deal with Infinite Athlete expired last summer.
The London giants struck a £40million-a-year deal with the US-based sports data company in September 2023, but the agreement has not continued into this season.
Chelsea wanted to agree a £50million deal for 2024-25, but they were forced to lower their asking price as the season went on.
Stamford Bridge chiefs have now turned their attention to a shirt deal for next season, with Todd Kline spearheading their commercial operations following his arrival from Tottenham.
Sources have told AntephTrends Chelsea will be in a strong position to agree a £50million-a-year deal if they can qualify for the Champions League over the coming weeks.
Enzo Maresca’s side currently sit fourth in the Premier League table after 31 matches.
Chelsea turned down lucrative shirt deal
Chelsea turned down a lucrative front-of-shirt sponsorship offer from a gambling company last summer.
The west London club are not looking to agree terms with any gambling firms after pulling out of talks with online betting company Stake in July 2023 following a fan backlash.
They are understood to have held talks with Qatar Airways and two other airlines about becoming their new shirt sponsor, but an agreement is yet to be reached.
Chelsea will have a significant hole in their accounts for this season due to their lack of Champions League football and shirt sponsorship.
The club’s latest accounts for 2023-24 revealed their overall revenue fell from £513million in 2022-23 to £469million.
However, Chelsea sold their women’s team to BlueCo last summer for around £200million, helping them turn their previous £90million loss into a £128million profit for last season.
| Position | Team | Played | Points | GD |
| 1 | Liverpool | 31 | 73 | +42 |
| 2 | Arsenal | 31 | 62 | +30 |
| 3 | Nottingham Forest | 31 | 57 | +14 |
| 4 | Chelsea | 31 | 53 | +17 |
| 5 | Newcastle United | 30 | 53 | +13 |
| 6 | Man City | 31 | 52 | +17 |
| 7 | Aston Villa | 31 | 51 | 0 |
Chelsea race Liverpool to sign Dean Huijsen
Recruitment expert Mick Brown told AntephTrends Chelsea and Liverpool are racing to sign Dean Huijsen following his impressive form for Bournemouth.
The Spain international, who has a £50million release clause in his contract, has featured 29 times this season after making the move to the Vitality Stadium for an initial £12.6million from Juventus last summer.
Chelsea are hoping to offer the 19-year-old centre-back Champions League football next season after it has been confirmed five spots will be available to Premier League clubs.
Copyright © AntephTrends.
